Market Segmentation of Orbitz Essay Example | Topics and Well Written Essays - 4750 words

Market Segmentation of Orbitz - Essay Example In relation to the study, the company which has been selected is Orbitz, one of the leading travel companies which were formed by an alliance between major airline companies; American, Continental and Delta Airline, Northwest, United Airline and Continental Airline companies in the year 1999. It is a leading travel company enabling customers and passengers to plan and book a broad range of travel products. This essay discusses that the parent company Orbitz worldwide own a series of brands like Orbitz, Cheap Tickets, ebookers, HotelClub and Rates to go, The Away Network and Orbitz for Business. The website was launched in the year 2001 and in the year 2004, the company was acquired by Cendant Co Ltd. The company is headquartered in Chicago and the company is listed on New York Stock Exchange. The paper tells that the IPO of the company occurred in the year 2007 and the investor of the company Travelport is one of the world’s largest networks in the world. Orbit offers travel s ervices like vacation packages, cruise and car rentals and other travel services. This paper illustrates that in the year 2012 the company was labeled as one of the best travel companies to work for by Forbes. Orbitz is one of the few travel companies which offers passengers and customers to reserve and book tickets through various technological modes. The company offers holiday packages and tickets at a relatively low price compared to the other travel companies.... Market segmentation requires several technological and modelling techniques for accurate analysis and performance. Some of the important methods of market segmentation techniques are Automatic Interaction Detector (AID) and Multidimensional Scaling Techniques (MSD) and conjoint analysis. We will now conduct a market segmentation of Orbitzs Travel Company to understand the target customer base and the techniques used for conducting market segmentation. Geographic Segmentation Marketers conduct segmentation as per the geographic criteria like nations, states, cities, regions, countries etc. The company presently offers more than 1.5 million flight options to customers since, Orbitz is a travel company it has not confined to its services to a particular geographical location and the services are available worldwide. Orbitzs travel packages, online reservation of tickets, online hotel booking, and car rental at a lower price comparatively than the other travel companies. The company offe rs the travels services and facilities at a lower price to target countries with high and low purchasing power. Demographic Segmentation The demographic segmentation is the most common and prevalent form of market segmentation. Demographic segmentation would be done based on the gender, age, income, occupation, household size and education. In this case the travels services are offered for individuals, corporate customers, school children, family and married couples. Age: Based of age profile the target customers of Orbitz would be individuals of all ages including infants and toddlers. Income: Although, the travel services are offered at an affordable prices (Orbitz, 2013d) some of the services like the hotel

Human Resource Management Essay Example | Topics and Well Written Essays - 2500 words - 14

Human Resource Management - Essay Example nly one can witness a complete symphony between the different business processes, activities and feelings that are so very significantly attached with the business that we are talking about here. Pertinent planning can help a particular company gain so much in accordance with its goals and objectives that had been planned and drafted but in the current times more and more attention and emphasis is making the rounds of the discussion as to whether these plans can actually deliver what was expected of them in the first place. Thus management has the responsibility to plan, organize, lead and control the relevant resources that are present within the realms of the organizational contexts. Since the definition of management takes a clear cut look on the basis of finding the resources available at the organization’s disposal as well as the strategic moves, tactical decisions and tasks and processes that occur within it, there is a dire need to make sure that the top management knows what its business is all about and more significantly it must relate the same to the people who matter the most – the middle tier of the organization which is also known as the knowledge organization. The classical management perspective relied heavily on the placing of tasks and activities on the middle and lower tiers within the organization’s echelon. It focused more on carrying out the tasks at the lower levels and as such there was less accountability and answering when it came to the top management hierarchy present within the organization and indeed running the whole show. The same has changed and that too for the better so to speak. The classical management theo ry has completely faded out and the contemporary management perspective has superseded it on all counts. At the present, the work is supposed to be carried out by a basis of sharing and caring within the organization’s regimes which was not the case say two decades down the road. In keeping with the organizational